We are looking for a dynamic and creative Social Media & Content Writer to join our forward-thinking digital marketing team. The ideal person will have a passion for storytelling, a knack for crafting engaging content, and a good understanding of social media platforms as well as a good knowledge of writing optimised content for SEO.
You will be responsible for creating, curating, and managing published content across various social media platforms for a wide range of clients.
- Craft compelling, clear, and brand-consistent content for various platforms including blogs, social media posts, newsletters, and other marketing materials.
- Collaborate with the design team to create visually appealing posts and content.
- Schedule, post, and monitor content across all social media channels, ensuring optimal engagement and brand consistency.
- Engage with communities online by responding to comments, direct messages, and mentions.
- Collaborate with the marketing team to develop a content calendar that aligns with company campaigns, product launches, and other key dates.
- Analyse social media trends and adapt content strategy accordingly.
- Track social media analytics to gauge the success of content, adjusting strategies based on engagement metrics and feedback.
- Provide monthly reports on content performance, audience growth, and engagement.
- Stay updated with the latest industry trends, platform updates, and best practices.
- Conduct keyword research and utilize SEO best practices to increase web traffic.