New Google Search Console Insights Report is here
We’ve been watching Google’s Search Console Insights evolve for a while now, and this week it’s getting a proper upgrade. Instead of hiding behind a standalone beta, it now lives directly inside Search Console - no extra tabs, no hunting around. You’ll now see clicks, impressions, trending content, and search queries front and centre. It’s cleaner, quicker, and much easier to get value from at a glance.
What is the new Search Console Insights update?
The new layout brings everything into a unified workspace. You can spot quick wins instantly, pages that are trending up, ones that need some love, and the search terms driving the right kind of traffic. It’s not a reinvention, but it is a smart evolution. Achievements are still there too, those little milestone nudges when a page hits a new performance marker, now with sidebar links and email alerts to keep you in the loop.
Why the new Search Console Insights matters for marketers
From our side, this matters. Insights has matured from a useful add-on to a genuinely helpful tool. It speeds up how we spot trends, flag underperforming content, and feed ideas back into the strategy. And the best part? It’s now far more accessible. Content creators, in-house marketers, even clients without a tech background can make sense of it without feeling lost in the data.
How to use Search Console Insights to improve content
If you’ve not seen the new tab yet, it’s rolling out over the next few weeks. Once it lands, it’s worth diving in. Look for rising queries or falling pages—both can spark your next big content play. The goal isn’t just to chase traffic; it’s to act on what’s actually moving the needle.