The Challenge
Graze Manchester came to us with an existing Shopify store that had become restrictive, slow, and difficult to manage. Their team needed a fresh, functional online shop that could grow with their brand — one that made it easier to update products, manage collections, and improve customer experience.
Our Approach
We designed and launched a brand-new Shopify store using a modern, flexible theme tailored to Graze’s aesthetic and operational needs. Working closely with their team, we restructured the product architecture from the ground up, ensuring a logical, scalable layout that supports growth and makes ongoing management simple.
To streamline operations and improve discoverability, we developed a new tagging and collection system - allowing products to automatically populate across relevant categories and seasonal menus. We also carried out detailed app research and installation, selecting only tools that enhanced functionality without adding unnecessary complexity.
Finally, we provided comprehensive Shopify training for the Graze team, empowering them to confidently manage and update their store independently.
The Results
The new store delivers a faster, more intuitive shopping experience that’s as visually appealing as it is easy to maintain. With a solid structure, clean navigation, and improved performance, Graze Manchester now has a platform built to grow — and a team fully equipped to manage it.
