Halliwell Jones is one of the leading automotive groups in the North West, representing BMW, MINI, Kia, BMW Motorrad, and INEOS Grenadier. Their website needed to reflect the strength of their brands and deliver a modern, conversion-focused digital experience. We partnered with them to design, build, and optimise a completely bespoke automotive website powered by our Brand Twelve Platform.
Handcrafted for the Automotive Market
The Halliwell Jones website was built entirely around their business model and customer journey. Every element has been carefully considered - from vehicle exploration to finance applications - creating an intuitive, visually rich buying experience. The result is a high-performing platform that not only looks premium but also drives measurable results for the business.
Seamless Third-Party Integrations
We developed bespoke integrations with key third-party systems, including Codeweavers, iVendi, and Auto Trader, all connected through live data feeds. These integrations ensure accurate pricing, finance information, and vehicle availability in real time. By connecting everything under one roof, we created a seamless online journey that mirrors the efficiency of their physical dealerships.
Built for Team Collaboration
This automotive website supports multi-team access and management, enabling Halliwell Jones to operate efficiently across locations and departments. From marketing to aftersales, each team can confidently manage their section of the website, supported by the structure and permissions built into the Brand Twelve Platform.
Performance That Delivers
Since launch, the website has become a core driver of Halliwell Jones’s digital success. Organic search performance continues to climb, with a 110% year-on-year increase in impressions and 24% year-on-year growth in unique organic users. These results demonstrate how handcrafted development, smart integrations, and ongoing optimisation translate into real-world performance.
Ongoing Management and Partnership
As their retained digital partner, we continue to manage, optimise, and evolve the Halliwell Jones website. From SEO and content performance to UX refinements and technical enhancements, every decision is data-led and focused on continual improvement. Together, we’re setting a new benchmark for digital automotive experiences.