Our challenge
The existing brand and digital setup didn’t reflect Wuffies’ ambition. The Shopify store lacked the flexibility and design polish needed to deliver a standout shopping experience, while marketing efforts were fragmented. The challenge was to create a cohesive identity, deliver a new site that inspired confidence, and build a marketing engine that could nurture, convert, and retain customers.
Our approach
We began by rebranding Wuffies, giving the business a bold, playful identity that positioned it as “the wonderful world of Wuffies.” This was paired with a complete Shopify store redesign and integration, crafted to make browsing and buying feel seamless. We also provided full training, ensuring the team could manage their new platform with confidence.
To drive growth, we rolled out a digital marketing strategy that combined email and SMS automations with paid campaigns designed to generate both new sales and repeat customers. By weaving together creative design, sharp messaging, and smart segmentation, we gave Wuffies the tools to engage their audience at every stage of the journey, from first click to repeat purchase.
What we did
The relaunch established Wuffies as a credible, exciting online brand in the pet industry. Customers responded to the fresh design and engaging communications, while the new Shopify store gave the team the flexibility to grow. Email and SMS automations helped nurture relationships and keep Wuffies at the forefront of customers' minds, turning one-off buyers into loyal customers.
The results
With a strong brand, modern store, and strategic marketing foundations, Wuffies is now positioned for sustained growth. The relaunch wasn’t just about creating a new look, it was about building a digital ecosystem that allows the brand to compete, stand out, and scale.