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We manage Google Shopping Ads that help eCommerce brands appear at the exact moment customers are ready to buy. Working across competitive product categories, we focus on feed quality, campaign structure, and performance-led optimisation to ensure your products are seen, compared, and chosen at scale.
Google Shopping is one of the most powerful eCommerce channels when it’s set up properly. We build and manage Shopping campaigns with a clear focus on efficiency, control, and commercial outcomes, giving you confidence that your product advertising is working as hard as possible.
Your product feed is the foundation of Shopping performance. We optimise titles, descriptions, attributes, and structure to improve relevance, visibility, and click-through rates.
We build clean, logical Shopping structures that give us control over budgets, priorities, and optimisation, rather than relying on generic setups.
We manage both Performance Max and standard Shopping campaigns, selecting the right approach based on your products, margins, and growth goals.
We analyse search terms and product performance to identify opportunities, remove wasted spend, and focus investment where it delivers the strongest return.
Accurate tracking underpins every decision we make. We ensure conversion data is reliable so optimisation is based on real performance, not assumptions.
We layer audience signals and remarketing into Shopping campaigns to improve efficiency and capture demand throughout the customer journey.
We start by understanding your product range, pricing, margins, and priorities. This ensures Shopping activity is aligned with commercial reality from day one.
We optimise product feeds and configure Merchant Center and Google Ads correctly, creating a strong foundation for performance.
Campaigns are launched with clear structures, budgets, and safeguards, allowing us to gather data without unnecessary risk.
You’ll always know how your Shopping campaigns are performing. We provide clear, scheduled reporting and hold monthly catch-ups to review results, explain changes, and agree on next steps.
We continually refine feeds, bids, structures, and audiences to improve efficiency, visibility, and sales as data builds.
We align Shopping Ads with SEO, paid search, remarketing, and on-site performance to ensure your product advertising supports sustainable growth rather than short-term spikes.
Google Shopping Ads can begin driving traffic and sales quickly, but performance improves as data builds. Early optimisation focuses on feed quality and structure before scaling efficiency.
Yes. We regularly audit and improve existing feeds to increase relevance, visibility, and performance without needing to rebuild everything from scratch.
Not always. Performance Max can be effective, but it depends on your products, margins, and goals. We recommend the right approach based on performance rather than trends.
We focus on feed optimisation, search term analysis, negative exclusions, and product-level performance to ensure budget is spent where it delivers value.
Yes. We provide clear reporting and hold regular monthly catch-ups to review performance, insights, and next steps.
